Tuesday, May 15, 2012

100% Pure Fruit Pigmented Mascara Review

Mascara is a staple for me.  If there's one thing I'll apply before leaving the house, it's my brows (don't judge) and mascara.  I have tried multiple all natural mascaras and unfortunately they don't work for me.  After an extended period of time, 8 hour work day, my lids start to hurt and develop styes.  That being said, it hasn't stopped me from finishing my tube to give the mascara a fair chance.

On to the review..

Claim: 100% natural mascara lengthens, separates, thickens and glosses lashes with fruit pigments and Black tea pigments. Lash conditioning ProVitamin B5, Vitamin E, Oat and Wheat protein conditions for healthier lashes. Gentle, all natural, good for you formula is suitable for everyone, even if you wear contacts or have sensitive eyes. Water and smudge resistant. 

Hmm...I personally don't think it lived up to the claim or hype.  The best part, besides being all natural, is that it smells like blueberries! YUMMM! I have long lashes as it is and I didn't find this lengthened them anymore than usual.  It thickens and glosses but it's also clumpy.  Besides the eyelid bumps, it didn't irritate my eyes when first applied.  It is definitely NOT water and smudge resistant.  I found that it ended up smudging above my eye where my lashes touch, did that make sense?  Sounded better in my head but hopefully you can read my mind (haha)!

I will not be repurchasing. 

Retails for $23 CAN for the full size and $15 CAN for the mini. It comes in 4 shades: Black Tea, Blueberry, Blackberry and Dark Chocolate. It can be purchased at http://www.100percentpure.ca/, Pretty in Pink Spa http://www.prettyinpinkspa.ca/ and The Big Carrot http://www.thebigcarrot.ca/

Finished and threw out before taking a picture - taken directly from 100% Pure
Ingredients: Organic Green Tea, Vitamin E (a-tocopherol), Honey Beeswax, Contains All or some of the following Pigments: Blackberry, Blueberry, Black Tea, Grape Skin, Pomegranate, Acai Berry, Boysenberry, Blackcurrant and Raspberry, Oat Protein, Wheat Protein, Provitamin B5, Seaweed Powder, Coconut Stearic acid, Mica (for shimmer in the Blackberry and Blueberry), Cocoa Butter, Pearl Powder, Rice Powder, Cacao Powder and Powdered Coffee Beans, Lavender Honey, Extracts of Oregano, Thyme, Rosemary, Lavender and Goldenseal
Net wt. 0.176 oz / 5 g


  1. I just bought this mascara a week ago and I am not liking it much at all! It does nothing for my lashes at all :( I am going to keep trying it and see if after awhile of drying out that it gets better at all!

    1. Right?! I didn't find it got any better but let me know if it does for you

  2. I wanted this mascara to be THE mascara. I love 100% pure products and couldn't wait to try this. Unfortunately, every time I wear it it burns my eyes, and it does nothing for my eyelashes. Sigh :(

    1. :( the search for the best natural mascara continues. Did you find one that does work for you?


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